drupal seo

Recently, we embarked on a project to improve the SEO of one of our clients’ websites. This particular site has loads of great content, but didn’t have search engine rankings that reflected this. Our goal was to push the site higher in Google’s results, and to coax Google into return more relevant results within the site.

In this task, Google Webmaster Tools proved to be an invaluable asset in identifying areas ripe for SEO improvements. In the end, we were able to boost the site’s rankings in Google substantially in just a few days.

Here at Urban Insight we run through a 25-point checklist when we launch a new website. One of these checks is a baseline search engine optimization (SEO) and evaluation.